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You can always go downtown: former motorsports executive enters the urban hardware market


Steve Fusek's career took a sharp revolve when, after 20 years in the world of motor sports, he left his support as vice president of marketing for the Championship Auto Racing Teams (CART) to unclose a hardware store in downtown Indianapolis--the world capital of racing.

Fusek's pure Value opened just three month ago, and customer enumerates are already averaging 160 through day. While downtown Indianapolis has seen an explosion in disclosure over the past decade, Fusek's genuine Value is the first hardware store to make open there in 65 years. Fusek says it has been quite a challenge to


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