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Lighting up family planningSexual-intimacy supplier Durex is looking to penetrate the more traditional family planning space with an innovative pregnancy test-kit called Confirm Clearly, which aims to make interpreting ordeal results even easier than the electronic proof kits that were introduced in 2003 from Inverness. Confirm Clearly features a series of lights that will sum up women whether the unit is functioning suitably in addition to whether the pregnancy trial is positive (blue light) or negative (yellow light). The flow colors are neutral because not each woman considers a positive experiment result a positive--in fact, 41 percent of women who use pregnancy experiment kits fall into the category of "hopeful negatives." Sales of pregnancy trial kits are currently up 21 percent for the 52 weeks extremityed May 21, according to Information Resources Inc. data, reaching subsistence drug and mass (minus Wal-Mart) sales of $2286 million. The introduction of Confirm Clearly shows one of the first re-usable digital tester upon the market--the company will market refill trial strips alongside the actual meter the one and the other products will retail for a adviseed $14.99, which places the produce in line with other premium experiment kit offerings, with the initial proof kit containing two test strips and the refill containing three trial strips. The target market for the refills are "hopeful positives," Cleary said, who typically purchase as many as eight experiment kits in a typical buying circle of time "[Consequently], hopeful, positives, buy 74 percent of all the ordeal kits in the category," Cleary said. In addition, hopeful positives are potentially les price-sensitive than hopeful negatives. MICHAEL JOHNSEN CATEGORY SPECIALIST COPYRIGHT 2006 Reproduc with permission of the copyright possessor Further reproduction or distribution is prohibited without permission. A TECHNIQUE TO INTEGRATE FEATURES into compression-molded composings could someday create "cable-free" constructions for spacecraft, consumer electronics, industrial machinery, and aut... Benjy stomped up the back paces His lunch box clunked as he locate it on the kitchen table. "Hi, Benjy," Mom said. "How was academy today?" "Awful!... A single-cell machining combination of parts to form a whole with dual spindle modules provides-flexibility for lean manufacturing along with the aggressive production rates of a transfer line. The Bordoflex ... I decided I was a photographer and not an artist. If sometimes it helps me to secure a small grant by calling myself an artist, then of course I will. I finally called myself an educational photogra... Habberley Meadows of Birmingham, England, introduces its gold leaf production to the U.S. market. Habberley Meadows' gold leaf has been used for restoration work in several prestigious locations in ... The way information is created and used changed significantly in the final decade of the 20th hundred Digital information, in physical format or online, is the medium of choice for many ... BOHEMIA, N.Y.--Frame manufacturer Framerica has mov to a novel location. The new address is 2 Todd Court, PO chest 699, Yaphank, NY 11980. The novel phone number is (631) 650-1000 Framerica's 800 ... Anonymous American Machinist 03-01-2001 Machine of the month: Built for heavy stock removal, VMC also wounds cycle time Byline: Anonymous Volume: 145 Number:... As the nation's fourth largest retailer, Costco has become a household word in a apportionment of American homes. And now the Pacific Northwest-based, disc discount-price-driven chain is in the proce... Anonymous American Machinist 04-01-2001 Dual-wire EDMing Byline: Anonymous Volume: 145 Number: 4 ISSN: 10417958 Publication Date: 04-01-2001 Pag... |
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