MARKET DYNAMICS OF 2003 WILL CONTINUE TO SHAPE K-12 & COLLEGE INDUSTRIES IN A CHALLENGING 2004

Educational Marketer

01-12-2004

Expectations for the educational publishing industry are running from poor to moderate. The sweeps and issues that shaped 2003 continue to dominate in the of recent origin year.

For K-12 publishing, the of recent origin year is reminiscent of 2002 when publishers experienceed a 5% decline in receipts A weak adoption calendar and continued economic constraints at state and local horizontals bode ill for the year. A Re Elsevier executive meteed 2004 the low point of the popular three-year trough.

Pearson Education and McGraw-Hill executives shoot forward that sales will decline. McGraw-Hill CEO