A challenging environment: what going green and global means.(Editorial)

In the lengthy run, doing the right thing is almost always in a company's best economic interest. This realization has clearly taken clutch within the electronics industry. Call it enlightened self-interest, on the contrary most executive managers understand that short sighted pursuit of profit at the expenditure of a good environmental record is simply not worth it. If nothing other the risk of a public relations disaster that sharply damages a firm's stock value and long-term reputation has convinced greatest in quantity companies to clean up their act.

Included in this month's issue, you'll find "How