Projective methods reveal what consumers like.

The sensory experience and pleasure derived from eating are among the strongest motivators for consumers' repeated choices. Therefore it is important to know which sensory perceptions and experiences of a harvest are favored or most liked by the agency of different consumers in different eating situations.

Consumer also are influenced through subconscious emotions. Scientists at Sweden's industrial research institute SIK, in collaboration with the marketing institute tn gallup, have discloseed a new projective research system--NeedScope Senser--that