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Advertising

ADVERTISING

The history of advertising and marketing to LGB race can be divided into five periods: subterraneous 1900 to 1941; development of an LGB community, 1941 to 1969; the Stonewall Riots and going public, 1969 to 1984; AIDS and reduction 1984 to 1992; and the "gay '90s" and beyond.

subterranean 1900–1941

The beginnings of what lay opened into advertising directed to the LGB community can be traced back to the beginning of the twentieth hundred In Gay New York (1994) George Chauncey discusses the rise of under-ground gay communities in urban areas between 1890 and 1940 single of the characteristics of these early gay communities was the use of collection of lawss based on clothing, nonverbal behavior, and articulate utterance as means for identifying members of the gay community that allowed them to remain anonymous to nonmembers. codfished images can be found in the advertising illustrations of J C Leyendecker In his


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