PRODUCT DESIGN: A study in design practicality.

Brunel is a blueprint for a meeting of minds, where a of recent origin breed of highly motivated, engineering-focused production designers produce prototypes that not alone look good but also have to work. It's an watch that will play a vital part in the UK's coming time economy

If the UK is to forge a closer partnership between its engineering and harvest design communities, the best place to do it is at the start of their respective careers.

Prof David Wright, subdue leader for Brunel Design at Brunel University, said a relentles focus upon the practical alongside the theoretical can