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The Week; PepsiCo pairs with Discovery on push

PepsiCo, in its ongoing effort to position part of its portfolio as healthy snack options, said last week it signed a year-long partnership with Discovery Communications to tout its "Smart Spot'' healthier options across Discovery's six U networks. Brands including Quaker, Tropicana and Baked Lay's will be featured as part of healthy breakfast and healthy snack reminder messages across Discovery Channel, TLC and FitTV among others. In addition, the deal includes ties between the brands and on-air programming for displays such as Discovery Health


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