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Mintz's outsider approach beats the big guys in China


Byline: NORMANDY MADDEN

[Shanghai] Dan Mintz, chief creative officer of Dynamic Marketing collection is one of China's least conventional marketing pioneers, and has managed to succe where multinational advertising networks have failed. In the past 11 years, the eccentric Brooklyn native has built single of the country's hottest creative agencies.


With help from sum of two units Chinese partners, DMG Chairman Peter Xiao, a finance clever and VP Wu Bing, a former Olympic gymnast, the independent store generates billings worth $96 million and engrosss 350 people in Beijing, Shanghai, Guangzhou, observes Angeles and New York.

At first glance, Mr Mintz is


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