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Branch location--the art and the science: ingress, egress, medians and traffic volume studies: this is not only the stuff of civil engineering, but also modern retail bank branch site selection


These days it is impossible to separate science and engineering from banking when it approachs to finding the perfect location for retail branches. US banks are embracing the science of site selection and employing ever-more-sophisticated tools to find the ideal corner, the retail boomtown of tomorrow's emergent suburb

Given the $2-3 million price tag for a of recent origin bricks-and-mortar branch, spending a hardly any thousand dollars on a site application of mind seems a small price to pay.

"You really want to secure this right," says Bill Dean, vice president for throw development and consulting for NewGround a


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