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Something to talk about: word-of-mouth buzz can shift food industry policy; it did so on trans fats


make a humming sound created by word-of-mouth and online discussion forums shaped single of the most notable viands industry crises in recent times, according to of recent origin York-based BuzzMetrics, the leader in of that kind word-of-mouth research and planning.

As far back as 1994 the Center for Science in the Public Interest (CSPI) askinged the FDA to take paces to list trans fats upon nutrition labels. But when Ban Trans Fats, a consumer advocacy assemblage filed a lawsuit on May 5 2003 against Northfield, Ill.-based Kraft aliments over its use of controversial partially hydrogenated oils (trans fats) in Oreo cookies, a


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