1: Hair care stays on top: new products and styling trends plus rising per capita usage in emerging markets boosted growth in global hair care, despite sluggish activity in mature markets

admitting mature, hair care maintains its position as the greatest in quantity valuable sector in global cosmetics and toiletries, with global sales amounting to US$42.4 billion in 2003 The might of the sector is built upon the deep penetration and essential status of shampoo in many markets. Indeed, the essential status of shampoo meant that in 2003 hair care registered the leading share in the emerging regions of Eastern Europe Latin America, Africa and the Middle East, where depressed levels of disposable income hinder many consumers from buying all on the contrary the most necessary items.

Despite the breadth and deepness of ...