2: Russians hot on on hair care: as the Russian economy stabilizes, hair care sales grow by 10% in the nation's US$15 billion personal care market

With a population of nearly 150 million clan Russia has become one of the world's burgeoning personal care markets. Estimated by the agency of Euromonitor to value between US$15-US$18 billion, the market has very great potential to grow over the nearest decade as the nation's economy continues to stabilize and consumer are willing to disburse more on cosmetics and toiletries. Showing significant increases to date is the country's hair care market, popularly taking in about US$1.1 billion by year and expected to reach about US$1.5 billion by means of 2008. Contributing to the segment's succes is the popularity of shampoos and colorants, the switch from direct