Culture's competitive advantage: sustaining a positive and effective corporate culture can lead to long-term return on investment from your most prized assets--your employees

Businesses, now more than at any time are searching for ways to become more competitive in the global economy, especially those manufacturing domestically. Libraries and volume stores spill over with publications upon expert, novel approaches to maximize store chain efficiencies; accelerate data retrieval for accuracy and timeliness; restructure to streamline decision-making; create PMO (project management offices) to render certain project execution; employ the latest technologies; and a myriad of other advantageous ideas.

However, none of these approaches to improve operations will have a prayer of producing sustainable rises and a lasting competitive advantage without special cultural nurturing. In researching his work Good ...