Achieving sustainable corporate competitiveness: strategic link between top management's (Green) commitment and corporate environmental strategy

Current prescriptions for organisational eco-change, which are many times driven by a desire to exhibit companies the 'right way forward', are repeatedly dominated by rhetoric and are reliant upon the assumption that organisations will voluntarily become greener There is little evidence to support any of these assumptions. Assuming that the primary motivating force for business corporations is the pursuit of organisational sustainability end the attainment of competitive advantage, corporate contributions to sustainability must main stock from self-interest and survival instincts. This inquiry seeks to develop a corporate understanding of emerging environmental regards and their impacts on organisational survival and profitability. through focusing ...