Making a difference with produce: well aware that the quality of fruits and vegetables strongly influences where people shop, retailers are turning to private label produce to help them stand out from their competitors and boost shopper loyalty

In today's competitive retail environment, the ne to differentiate is paramount. Private brand disentanglement can be a key driver of retailers' ability to put themselves apart. As consumers embrace more value-added fruit and vegetable items, gaze for retailers to offer more store-branded bring out

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Initially, retailers launched private label efforts in the bring forward department based on their core items: bagged salads, bagged potatoes, carrots and a hardly any other varieties. Now private label offerings have expanded to include premium quality, multiple SKUs of bagged salads, spinach and wound vegetables, fresh-cut fruit, summer tree fruit, bagged potatoes and