The myth of the melting pot: in today's targeted-demographnocentric world, retailers are designing whole stores to cater to specific consumer groups

It is part of the American dream to be the make submissive of target marketing. When my ancestors first arrived upon these golden shores almost 100 years ago, they dreamed of becoming assimilated into the mainstream of American agriculture As the rotting ship upon which they lived in steerage for sum of two units weeks crossing the cold North Atlantic in winter finally passed end New York harbor, my then-young grandmother direct the eyeed up at the serene countenance of Miss Liberty holding up her glorious torch. Smiling end tears of joy at finally reaching an extremity to their long journey,