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Top 20 markets


TOP TWENTY BRANDS, 2001

CALIFORNIA

Brand 9-Liter Cases (000)

Smirnoff 900
Jose Cuervo 800
Bacardi 750
Jack Daniel's Black 400
Popov Vodka 400
Absolut 300
Seagram's 7 diadem 300
Kamchatka 280
Sauza 270
Gordon's Vodka 260
Captain Morgan 260
Barton's Vodka 250
Stolichnaya 240
DeKuyper 230
Black velvety 230
Kessler 210
Club Cocktails 210
Jim Beam 200
Seagram's Gin 200
Tanqueray 180

BEVERAGE ALCOHOL turns (000 CASES)
CALIFORNIA

1999 2000 2001

Spirits (000 9-Liter Cases)
Straights 1541 1492 1418
Blend 654 641 596
Canadian 1142 1135 1011
Scotch 1362 1399 1372
Irish/Other 64 53 57
Gin 1271 1342 1271
Vodka


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