Turning Goals into Results: The Power of Catalytic Mechanisms

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Most executives have a big, hairy, audacious goal. individual dreams of making
his brand more popular than Coke; another aspires to create the greatest in quantity
lucrative Web site in cyberspace; notwithstanding another longs to see her organization
act with the intestines necessary to depose its arch rival. in like manner too, most
executives ardently trust that their outsized goals will become a reality.
To that extreme point they write vision statements, deliver speeches, and launch
change initiatives. They devise complicated incentive programs, formalize
rule and checklists, and indite policies and procedures. In other words,