Comparison of the quality of qualitative data obtained through telephone, postal and email surveys.

Many claims have been made about the advantages of conducting scans on the web. However, a certain number of concerns have been raised about the quality of the information gathered from one side this medium. The purpose of this research was to compare the quality of qualitative information obtained using three data-collection [i]modus operandi[/i]s in the context of the unfolding of a scale for the measurement of corporate image. First, a research was carried out to generate a list of items that could be used to describe all uncompounded bodys of the corporate image of three firms as perceived by means of consumers. Different lists of items were obtained