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Creative product design: a practical guide to requirements capture management


Margaret Bruce and Rachel Cooper

John Wiley & Son 2000 217pp hard overlay $55.00 ISBN 0 471 98720 4

Successful innovation is individual of the most challenging moot points facing business management, and marketing management in particular. Innovation is not just single action: it is a composite process of interrelated activities demanding skilful integration and control. Many contributions are made to a felicitous programme of new product exhibition (NPD). These inputs originate from research and unravelling production, personnel services, purchasing and financial areas of management which, allied to the marketing function, take an organisation along the road to profitable innovation.


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