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The selection and control of management consultants by small business clients.

Using the evidence of a large-scale view of consultant assignments, selection is shown to hang chiefly on repeat business and referral from third parties. Traditional advertising and mailshots account for sole 11% of selection, with the Internet and websites in the way that far accounting for less than 1% of selection. Multinomial logit estimation demonstrates that selection hangs chiefly on intensity, cost and duration of assignments, and is little influenced by dint of the type of firm, impressed sign of consultant, or the field of the assignment. Where rule intervention has occurred through Business Link, this chiefly influences selection through the availability of subsidy, not by the agency of ...


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