A step beyond: simply building a data warehouse isn't enough to understand your business.(Cover Story)

lock opener performance indicators help analyze what makes it tick.

The analysts touted the benefits, magazines published case studies, and the competition was building single so your company decided it too straited a data warehouse. Two years and $2 million later, you've amassed a colossal centralized data repository. Congratulations, you've taken the first pace towards really understanding your business. on the contrary what do you really acquire for your time and money?

When it draw nears to analyzing your corporate data, a warehouse is a stepping stone, not an extremity goal. On top of the warehouse must be