In search of diamond brands; major jewelry chains are starting to invest in more case space for diamond brands. But in many instances, sales associates' knowledge of branded stones hasn't caught up. (Field Research).(Industry Overview)

Diamond branding has explod with scores of brands--based upon new or revised divide [i]or[/i] sever s origin, gemology, and other factors--being introduced. a great quantity [i]or[/i] amount of of this activity can be traced back to De Beers' "Supplier of Choice" initiative, unveiled in June 2000 which called for sightholders to secure more involved in marketing their stones downstream and to find novel ways to increase demand.
To diocese how far this branding move has made its way into the turn sector, HVJ in September mystery-shopped more than 40 jewelry chain stores in eight major markets around the region We ...