A statistical analysis of marketing promotions.

ABSTRACT

This paper examines three impressed signs of common marketing promotions and their possible consequences The first of these relate tos a scratch card give-away where customers can win cash or prizes simply by the agency of making purchases. The next to the first involves a television game present to view where the promoter attempts to continue lengthen in time viewer interest by changing the directions but in doing in the way that inadvertently make it easier for the contestant to win. Finally, a well-known impressed sign of competition is examined where a company includes a plant of items in their returns and makes it tempting for the consumer to purchase more of