Impact of gender differences on the evaluation of promotional emails.

Advertisers are recognizing the internet's potential for helping firms directly communicate with consumer using media rich emails. admitting the efficiency of such emails cannot be denied, their effectiveness emergencys to be assessed. It is argued that constitutings of promotional emails are likely to be evaluated differently through males and females. The originates from a survey suggest that women and men differ in their evaluation of information satisfied and the visual presentation used in emails. Compared to men women were also more affected about privacy and preferr to use the media to