Internet and magazine advertising: integrated partnerships or not?

This inquiry examines the mixed-media strategy of advertising online and publicizing the web location in magazine advertisements. It also analyzes the amplitude of integration between websites and print advertisements in six major U magazines. In creating an online commercial site, it is important to recognize that the internet requires different marketing and advertising practices than those used in traditional media. Mixed-media advertising necessitates coordinated efforts between those managing the website and those designing advertisements for other media. The findings advise ...