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Tapping into the potential of focus groups for research in alcohol and drug education


Focus clusters are an invaluable tool in the armor of any researcher in alcohol and remedy education. Focus groups owe their popularity to the field of marketing (Kreuger & Casey, 2000) The marketing researchers primarily use this process for testing the negative and positive perceptions of target audiences about various fresh commodities or potential ideas. In educational settings, focus clumps offer numerous applications. In alcohol and physic education, focus groups have been used in a variety of ways.

The greatest in quantity common use of focus collections is in conducting needs assessment for educational interventions. For example, Peterson and colleagues (2002) directioned ...


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