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Valuing arts and culture: a research agenda for contingent valuation.(Column)

In this article, I introduce a burgeoning literature in cultural studies--contingent valuation of arts and culture--and frame the research in a general policy setting. In 2002 alone, above twenty-one studies applying contingent valuation methodology (CVM) to value arts and cultural resources were published. Assessing CVM in an arts policy words immediately preceding [i]or[/i] following informs a research agenda for empirical, policy-relevant valuation research and identifies the limits and the potential applications of CVM to the arts.

The economic value of arts productions and institutions is a matter of





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