Exploring the factors influencing the adoption of interactive cable television services in Taiwan.

Television digitalization is an important part of national information infrastructures, and several discloseed countries such as the United States, United Kingdom. and Japan have already started the proces of television digitalization. Taiwan's five terrestrial television stations, including individual public broadcasting station, started their proces of digital conversion in 1998 and the rule has mandated that the five stations consummate their digital conversion in 2006 More than 80% of Taiwan's television households subscribe to cable television and thus it is necessary that cable television becomes digitalized in like manner that the digital television signals can be received by means of most people in Taiwan. At