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Toward ethical cyberspace audience research: strategies for using the Internet for television audience studies.

The increasing dissemination of Internet technologies may provide the greatest revolution in the application of mind of media audiences since critical media scholars began turning their attention to audiences in the early 1980 As is repeatedly the case with new technologies and applications, computer-mediated communication (CMC) provides a previously unimaginable tool, on the other hand also forces a revision of the standards and practices that have the charge ofed qualitative audience study prior to its introduction. Researchers in a variety of fields have begun adapting traditional methodological practices and ethics to the of recent origin research tool of CMC and the "field space" provided by means of the Internet, but using the


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