The consumer as serf

A not many years ago, frustrated consumer Mark Evanier searched the different looks Angeles grocery stores in vain for a particular brand of orange juice. Stores would carry other yields from the same company, on the other hand not the orange juice. As he was about to ask single store's manager for assistance, he noticed a sign above the podium saying, "If we don't stock what you want, we will be happy to special-order it for you." on the contrary when he asked the manager for a special-order, he was told, "We don't do special-orders.... It's just too a great deal of hassle." The manager apparently felt it was