How do front and back package labels influence beliefs about health claims?

One dilemma with health claims is that too a great quantity [i]or[/i] amount of information can confuse consumers and too little information can mislead them. A controll application of mind is used to examine the effectiveness of various front-sided health claims when used in combination with a filled health claim on the back of a package. The follows indicate that combining short health claims upon the front of a package with merriment health claims on the back of the package leads consumer to more completely process and believe the claim. The basic finding that using sum of two units sides of a package (short claim upon front; long on back)