Patient health information search: an exploratory model of Web-based search behavior.

ABSTRACT

The Internet is drawing consumer in search of information about a broad range of topics. In order to understand in what manner end users search for and benefit from Internet health information search, this paper nears a set of propositions and an explanatory original concerning Web-based patient health information search behavior. The analysis advises that there is a link between an individual's health and his or her use of online health information, and also that the search intensity that individuals undertake be the effects in an increased propensity to talk with health care