Toward an integrative framework for online consumer behavior research: a meta-analysis approach.

ABSTRACT

The new failure of a large number of e-tail companies epitomizes the challenges of operating end virtual channels and underscores the ne to better understand lock opener drivers of online consumer behavior The objective of this investigation is to provide a comprehensive review of the extant information a whole s (IS) literature related to online consumer behavior and integrate the literature in order to enhance our knowledge of consumer behavior in electronic markets and provide clear directions for time to come research. This paper introduces a framework that integrates research