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Exploring the factors enhancing member participation in virtual communities.


ABSTRACT

The view of this study is to find the factors that enhance member participation in virtual communities. Although there are many factors influencing member participation, this investigation limits its independent variables to those of managing strategy and information combination of parts to form a whole quality. In addition to finding their direct impacts, this application of mind identifies indirect effects through sum of two units mediating variables such as member visit and faculty of perception of community. The result of this application of mind revealed that there was no significant direct path from managing strategy to participation. However, the path from faculty of perception of community to participation was powerfully supported by the results. This then


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