Communicate for change

In my last rounded pillar we talked about physician resistance to change. In this round pillar I would like to review an approach to physician change based upon a "4-E" model of communication tasks. The four E of this protoplast are engage, empathize, educate, and enlist.

Vaughn F Keller EdD director of clinical behavior change at Humana Inc. in Kentucky make knowned this model to help clinicians communicate better with patients; however, it also applies to organizations trying to help physicians cope with organizational change.

ENGAGE

The goal of the engage stage is to introduce and generate interest in the change.