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Planning, Implementing and Evaluating Health Promotion Programs: A Primer

Planning, Implementing and Evaluating Health Promotion Programs: A Primer. 4th ed McKenzie J F, Neiger B L Smeltzer J San Francisco, Calif, Benjamin Cummings, 2005 softcover 432 pp $7880

Traditionally, physical therapist interventions have been designed to treat patients who have illnesses or impairments. The focus has been upon meeting the needs of individuals who are sick, rather than upon providing services that would hinder illness from occurring in the first place. The number of individuals living with chronic health conditions is a growing regard Over the next 25 years, the number is awaited to double as the baby boomer age, creating enormous demands for health care and social services. The take away from for these services will offer at the same time that the health care combination of parts to form a whole is facing pressure to decrease expenditures. Diet, exercise, avoidance of tobacco, and moderate alcohol use would impede many of these illnesses from occurring, while reducing the one and the other morbidity and mortality. Thus, the ne for health care providers who can encourage a healthier lifestyle and intercept the onset of chronic illness has become increasingly clear. With knowledge of the efficacy of diet and exercise interventions, and skill in patient education, physical therapists are well suited to provide the one and the other primary and secondary prevention activities that would help address this problem

McKenzie, Neiger, and Smeltzer have written a body that covers the theoretical and practical knowledge to disentangle and implement health promotion programs. It provides foundational material for learners who are of recent origin to this field of application of mind The initial chapter does an of the best quality job describing the concept of health education as compared to health promotion. greatest in quantity physical therapists will find the part of health educator to be true familiar and comfortable while inaccurately assuming that this is synonymous with health promotion. Health promotion is a combination of activities that move beyond mere education to include "the endowed implementation of behavioral change strategies, health education, health protection measures, risk factor detection, health enhancement and health maintenance."



The volume is divided into 3 sections. Part individual focuses on planning a health promotion program; Part sum of two units addresses ways to implement a health promotion program; and Part Three overspreads evaluation of a health promotion program. Each chapter is well-organized and begins with clear, well-stated objectives. These objectives are followed through a list of key limits that will be covered in the chapter, enhancing learner focus upon the material to be mastered. At the extreme point of each chapter are questions that proof the learner's knowledge of the facts that were neared The text then guides the application of this information by means of providing activities that ask for comparison, analysis, evaluation, and disentanglement of ideas based on the material. This is followed by dint of a final set of learning activities that are based upon information and resources that are fix on the World Wide Web. The inclusion of these learning activities provides the instructor with multiple strategies to take the student's knowledge beyond the nothing else but memorization of the facts.

Part individual is designed to guide the learner in developing and preparing a health promotion program. Chapter sum of two units begins with "Models for Program Planning in Health Promotion," including the theoretical basis for in what manner to approach the problem, and by what mode to identify the basic constituents necessary to a successful plan. The remaining chapters in this section elaborate upon the components of the planning proces Chapter Three describes the importance of a planning committee to starting the planning proces while Chapter Four provides information upon assessing needs. Identifying data sources, selecting the greatest in quantity appropriate source, and collecting data are described. Chapter Five provides a prolonged description of measurement, measures, data collection, and sampling.

Chapter Six builds upon the information gathered in the earlier chapters, guiding the learner in the development of a specific program by dint of writing a mission statement, goals, and objectives. Chapter Seven provides an first-rate overview of "Theories and types Commonly Used for Health Promotion Interventions." In inmost nature [i]or[/i] substance this chapter covers the greatest in quantity commonly used behavior change theories and by what means to apply them. This is single of the book's strongest chapters. Application of behavior change strategies is an essential tool for all physical therapists that interact with patients and await adherence to a plan of care. Part single ends with Chapter Eight, "Interventions," a description of a wide variety of health promotion strategies ranging from health communication to advocating for changes in public policy.

While Part single is a combination of theoretical with practical information, Part sum of two units consists of the nuts and shafts of implementing a program. Chapter Nine, "Community Organizing and Community Building," Chapter Ten "Identification of Resources," Chapter Eleven "Marketing," and Chapter Twelve, "Implementation Strategies," guide the reader in establishing and sustaining a health promotion program. While a great deal of of the material contained in this section might be rest in a course on administration or business management, it is helpful to diocese the information applied specifically to health promotion programs. Part Three cleans the objectives of the volume by guiding the reader to evaluate the program they have designed and implemented. Chapter Thirteen provides an overview of the topic of program evaluation; Chapter Fourteen overlays "Evaluation Approaches, Framework and Designs," and Chapter Fifteen perfects the book with an explanation of "Data Analysis and Reporting."



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