A contest to create media messages aimed at recruiting adolescents for stop smoking programs.

Each day 2000 US adolescents begin to use tobacco. (12) new efforts have focused on developing effective stop smoking interventions for adolescents. Several studies identified recruitment for these programs as a major barrier to providing effective interventions for adolescent smoker (3) Researchers and clinicians agree upon the difficulty of reaching adolescents for participation in stop smoking interventions, on the other hand few studies indicate how best to recruit adolescents for these programs.

A meta-analysis of effective strategies for recruiting adolescent smoker set media approaches associated with a greater likelihood of participation in stop smoking programs than interpersonal, one-on-one approaches. (4) However,