Who do consumers trust for information: the case of genetically modified foods?

During the twentieth hundred research and development (R&D) has produc a steady stream of inventions and novel consumer goods, many of which have been adopted and proven to be the source of a rising standard of living (Boskin et al.). The introduction of novel goods, however, creates a disequilibrium (Hausman), which in turn round creates a demand by economic agents for objective information to assist in making decisions upon adoption and use (Schultz). (1) The consumer's challenge is to sort [i]or[/i] part of to the other the various, competing and sometimes conflicting, sources of information.

Consider, for example, the controversial products--genetically modified (GM)